Think you know what continence care looks like? Look again

World Continence Week 2026 visual World Continence Week 2026 visual

What is really meant by the 'costs' of continence care?

When people think about the costs of continence care in aged care facilities, the focus is often on product prices. However, this is only a small part of the picture. The true costs of continence care include staff time, care efficiency, resident skin health, laundry and waste volumes, and how effectively limited resources are allocated across daily care routines.

These costs are experienced every day by care teams, even if they are not always visible in budgets or procurement data.

Where do the true costs of continence care show up in daily practice?

In day to day care, the costs of continence care appear in many practical ways. They show up in frequent pad changes, preventable leakage incidents, compromised skin health, increased laundering of bedding and clothing, and additional time spent managing avoidable issues rather than delivering person centred care.

They also affect how efficiently staff can work, how workloads are distributed, and how well individual resident needs are met.

A female professional caregiver talks and smiles with an elderly female nursing home resident in the resident’s room

Aged Care Facility, Australia.

"We care for individuals who depend entirely on us, and our commitment to dignity requires that continence care is never compromised due to cost cutting.."

Why is continence care such a challenge for aged care facilities today?

Aged care facilities are facing increasing pressure to deliver higher quality care with fewer resources. Resident numbers continue to rise, staff shortages remain a concern, and care demands are growing more complex. At the same time, budgets are becoming tighter rather than more flexible.

This combination places significant strain on care teams and makes it harder for aged care facilities to balance quality, efficiency, and cost. Continence care, which touches almost every aspect of daily care, is often where these pressures are felt most strongly.

Why are the true costs of continence care often overlooked?

Many of the costs associated with continence care are not immediately visible to decision makers. While unit prices and procurement contracts are easy to measure, the wider impact on staff workload, resident wellbeing, laundry volumes, waste, and care efficiency is less obvious.
 
Frontline healthcare professionals see these effects every day, but they are not always reflected in planning, budgeting, or policy decisions. As a result, the full impact of continence care can remain hidden in plain sight.
 

Why is continence care being highlighted during World Continence Week 2026?

As part of World Continence Week 2026, a global research study is being commissioned to explore the real challenges of delivering continence care in aged care facilities. The aim is to better understand the daily realities faced by healthcare professionals and the long term implications for care organisations.

Early findings show that 95% of healthcare professionals believe incontinence should be a higher priority, pointing to workload pressure, inefficient resource use, and preventable care challenges when continence care is not adequately addressed.

Aged Care Facility, Australia.

"Based on frontline observations, investing in the right absorbency levels and skin-friendly materials significantly reduces staff workload and time spent managing preventable complications"

A male doctor speaks to a patient

What does 'value' mean when it comes to continence care?

In continence care, value is not defined by unit price alone. True value comes from delivering better care outcomes while making the most effective use of time, staff capacity, and available resources.

High quality continence care supports person centred care, protects resident dignity and skin health, reduces avoidable workload, and improves overall care efficiency. Over time, this leads to better outcomes for residents, caregivers, and nursing home organisations alike.

Why does making these costs visible matter?

For aged care facility managers, commissioners, and healthcare decision makers, understanding the full cost of continence care is essential. When the wider impact is recognised, it becomes possible to make more informed decisions that support sustainable, high quality care rather than focusing only on short term cost differences.

Making the invisible visible helps ensure continence care is treated as a priority — not just a line item.

New Global Research Report

By interviewing healthcare professionals and key opinion leaders around the world, our new global research report will expose the main hidden costs of current practices within continence care, showing the true day to day challenges that frontline professionals face along with the biggest negative impacts. The detailed report will help provide professional decision makers with guidance/ information on how our tools and approaches facilitate a person-centered approach and help healthcare businesses to manage continence care more efficiently for greater long-term value.

Two professionals looking at a report

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References

Essity TENA Global Insights Report, 2026.