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A growing need for incontinence care

A quarter of men over the age of 40(1) and women over the age of 35(2) experience urine leakage. And with an increasing ageing population the prevalence is growing. That’s a significant proportion of your customers, many of whom are embarrassed to discuss their condition, and don’t use the appropriate protection(3-5). 

That means adapting their lifestyle around the condition, which has an impact on both their self-esteem and quality of life(6). But together, we can change this. 

At TENA, we have over 50 years of experience in incontinence care, and we are dedicated to opening up the conversation and helping you to provide the right products in the right way for each of your customers. 

With comprehensive training and in-store support tools that help you approach customers, as well as an innovative product range to meet every need, TENA partner you to provide tailored incontinence care that will make a real difference.

1 in 4 men 
over the age of 40
experience urine leakage, 
including drips and dribbles.[1]

1 in 4 men illustration

Whilst 1 in 4 men over 40 suffer from urine leakage (post micturition dribble and terminal dribble), 1 in 8 men experience urinary incontinence (the complaint of involuntary leakage of urine) at some point in their life.[2]

1 in 4 women
over the age of 35
experience urine leakage,
including little leaks.[2]


Innovative news from TENA

TENA Flex with Superfit Waist Belt facilitates quicker and easier changing

TENA Flex incontinence protection has a patented Superfit Waist Belt. Simply fasten the belt around the waist, then fix the front of the pad to the belt using the Hook in Line system. TENA Flex is quicker and easier to change than traditional products regardless of the individual's position, ensuring dignity and more ergonomically beneficial for the caregiver.

Read more about this product

TENA Flex with Superfit Waist Belt

TENA Pants

Designed to keep the wearer safe even with moderate to heavy urine leakage, TENA Pants are worn like regular underwear and are both comfortable and secure. The FeelDry™ technology rapidly absorbs large quantities of urine into the core and away from the skin, which reduces the risk of skin rashes and infections significantly.

Read more about this product

TENA Pants


1Irwin DE et al. Worldwide prevalence estimates of lower urinary tract symptoms, overactive bladder, urinary incontinence and bladder outlet obstruction. BJUI 2011;108:1132-1139.
2Abrams et al. Incontinence, 5th EDITION 2013. 5th International Consultation on Incontinence. Paris. February; 2012.
3Feelings about talking with relatives and/or friends about accidental urine loss; IPSOS Brand tracking, users aged 35-45 years, US, FR, DE 2010.  
4SCA Study 2013, 40+ year old men, UK, US, DE, IT, MEX, RU, self-reported methodology, Data on file, not published.
5Other solutions include female sanitary liners and products, medication, surgery, adding tissue and makeshift materials inside underwear, no solution; IPSOS Brand health tracking, users aged 35-45 years, US, FR, UK, DE, 2010. 
6ICS Continence Promotion Committee. World Continence Week. Available at: